Social Media can work wonders for almost any type of business but for restaurants in particular it can turn an average business into a massive success story when used correctly.
Step 1 – Be Seen
Currently, there are three essential major players in the social networking world; Facebook, Twitter and the all-new Google Plus. Having your restaurant set up on all three is worth a lot more than just a good search engine boost. Get set up on those three and update them regularly.
Make sure your restaurant is listed on all of the major review websites and business listing websites. Making yourself more visible is the aim of the game on the web and the more that is written about your business online, the more important search engines consider you to be.
People will find you online especially if your social media is used in conjunction with an easy-to-use mobile website, the question is, what are these people reading about your restaurant? Take the time to build a community around your restaurant and give your online visitors reasons to keep coming back using the next two steps.
Step 2 – Look interesting, look good and look useful
Customise your social media pages as much as you can so they tie in with your individual restaurant branding and appear more familiar to your visitors. Offer coupons/discounts food/drink deals to your online audience. Run online contests, quizzes, polls, ask your visitors for feedback and suggestions, chat to your customers online and make them feel a part of your business.
Keep them informed in advance of events that might be taking place at your restaurant or of any interesting news. Also, keep an eye on any reviews that might pop up on review websites, Google Plus and business listing sites. Make sure YOU are in control of what is written about your restaurant on the web because if you’re not in control of your online reputation, someone else is.
Step 3 – Use what you’ve already got
When customers visit your restaurant, give them your social media URL’s so they know where to find you and your offers online. Ask them to review you online or give you feedback. Better still, get their email addresses and email them your social media URL’s and build a mailing list while you’re at it.
Offer to take pictures of your customers enjoying their night out, upload the pictures to Facebook and Google Plus and tell your customers where they can find the pictures. Take pictures of your kitchen staff preparing the meals and upload them, let your online visitors get to know your chefs and kitchen staff. Perhaps you could offer cooking tips or recipes. Most importantly, when Tweeting or posting updates, news and offers be enthusiastic, upbeat and human!
See how this restaurant chain used social media to succeed – http://www.bbc.co.uk/news/business-18101398
If you think you don’t have the time or expertise to use the above tips and don’t want to take on a whole new member of staff to handle it all then why not take a look at our Social Media Posting Service?