A question I’m regularly asked by business owners is how they can generate more traffic and likes to their Facebook page. The answers are actually quite straightforward so I’ve put together a simple list of tips…
Post Relevant Content and Engage – Fans are much more likely to like and share content that is relevant to your particular business. Taking the time to talk and engage with your fans will improve your edge rank score and increase the chances that their friends will see what you offer and the value of your business.
Choose a Good Vanity URL – Choosing a vanity URL which is similar to your business name or that has important keywords in it makes it easier for users to reach your page and increases brand awareness. Google and Facebook searches give preference to vanity URL’s which in turn will drive more traffic.
Cross Promotion – Make sure there’s a link your Facebook page on your site, in your emails, on other social networks and any other content to drive more traffic.
Advertise on Facebook – Utilising Facebook Advertising is a sure-fire way to get more traffic. Play around with different wordings and images to see what works best for your business and gains the best ROI.
Offer Incentives, Run Contests – Encourage your fans to submit content (pictures/videos/stories etc) and then get their friends to vote. If the reward is worthwhile and relevant (for example, an iPad, money off voucher, free meal, wedding bouquet etc based on your audience), you’ll experience increased activity on your fan page. Search for apps to help you create sweepstakes, photo contests and video contests.
Offer Advice – If there’s one thing you know well it’s your own industry. If you’re a plumber you could offer home maintenance tips. Run a restaurant? Post some recipes or cooking advice. These kind of posts go a long way to humanising your fan page, making it a more friendly place for your fans to visit.
Work these tips into your online strategy and you’ll soon see the benefits. Why not take a look at our Daily Social Media Posting Service to see how we can help your business.